AKA, you won't be interrupted to give status updates about every Tweet on the docket for the day. When teammates can view your calendar and identify exactly when a post was or will be scheduled, they can quickly proceed with their workflow, which is beneficial for you, too. Including dates and times in your social media calendar is helpful for your planning but also for stakeholders and other teams that rely on your social media content. You can use a UTM generator to make this process easier. By tracking and analyzing UTM parameters, you'll see what content meets your conversion goals and what content drives the most engagement on social media platforms. It's a string of tracking code appended to the end of a URL, and it helps social media marketers track how well their posts drive traffic to their websites. URLs are the links you'll want to share from your website (or even another website if you are curating content) on your social media platforms.Ī UTM parameter is an extension of your URL. URLs and UTM parameters are similar, but they're not the same. KeyĪn easy-to-read key helps your stakeholders understand the information in your calendar.Īs long as your key is clear, just about anyone in your organization can view your social media content calendar and understand exactly what's happening on all platforms. Below, I’ll walk you through the essential components of any social media content calendar that will give you the foundation to organize your social media strategy at a tactical level. Perfecting your social media content calendar shouldn’t feel like a chore. Planning your posts in advance also gives you time to check your work for typos or mistakes and helps your team create a cohesive and consistent brand image because you have more time to strategize and work on valuable campaigns. Lastly, using a social media calendar ensures your team has plenty of time to do their best work. Keeping an eye on your metrics will help you and your teams determine what content engages your audience the most. By planning content in advance, you can pace production around your team's bandwidth and other duties your department is responsible for.Īs you scale, I recommend tracking post analytics to see how your content performs. Easier ScalabilityĪnother benefit to having a social media calendar is that it can help you scale your content production without overwhelming your marketing team.

When I know what’s going live and when it avoids miscommunications and confusion down the road. For instance, if your company has a big event coming up, a content calendar will help you strategize how to promote it in advance.īest of all, a social media calendar keeps everyone on your team informed on when content will be published. It can also provide more time for creating content about trending topics and upcoming holidays and events. Rather than coming up with content ideas on the fly, you can plan your content around your organization's needs. Better OrganizationĪ content calendar keeps you and your team organized, which is essential when managing multiple social media channels.

Let's dive deeper into the benefits of having a social media calendar. That’s why a social media content calendar is so helpful - you can keep track of deadlines, better manage your individual duties or content creation team, and create transparency with stakeholders who rely on your social media publishing schedule.Ĭreating a great content calendar is more than just adding a few Instagram post ideas to your Google calendar. She told me, “I found myself creating Instagram posts last minute because I didn’t know how to plan my strategy in advance.”Īfter some testing, she figured out a strategy but said having a plan before posting would’ve made all the difference and lessened the time she spent in trial and error. She focused on Instagram and struggled to create a schedule for herself. This enables you to stay organized and see your social media publishing schedule across a wide variety of channels, campaigns, and formats.įlori Needle, a HubSpot Blog writer, was a social media manager before working at HubSpot. A social media calendar is a marketing planning document that organizes your social media posts by social platform, campaign, date, and more.

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